May 23, 2018
In this episode we dive
into UGG founder & Author, Brian Smith a young Australian surfer in
the late 70's searching for the next big thing. Little did he know
that while putting on his Australian sheepskin boots, he would of
thought “AHA THAT’S IT!” and that it would grow into one of the
world’s most iconic brands. Now UGG is now a billion company.
We discussed everything from how he first sold the boots out of his
truck & persisted through 100’s of rejections, secured investors,
marketed, networked, scaled & ultimately built the
billion-dollar-brand & global phenomenon from scratch. Simply put -
Brian shared the ENTIRE UGG story!
Checkout Brian Smith's book: https://amzn.to/2SjMhnd
Click below to follow Brian Smith: https://briansmithspeaker.com/
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